Wednesday, July 12, 2006

Will William McDonough be my new daddy?

A long time ago, when I was but a glimmer of a spec of a college student, I had received via post a fine brown cardboard box from Amazon, that ubiquitous online resource that constantly fights to empty any liquid assets I would have the fortune to collect. Within the confines of said box rested a tome that to this day fills my heart with that warm fuzzy feeling usually construed with too much caffeine. It was a smallish book, some would say a manual, who’s pages would not degrade when wet and who (if you had the copious time) you could bury in the back yard and later retrieve and enjoy its pristine condition. I speak of that wonderful diatribe Cradle to Cradle.

I am not trying to come off as a groupie of Mr. McDonough and Michael Braungart (God knows there are probably enough camping out on their respective tree lawns and throwing various garments at them when they speak such as all rock gods deserve) but I would like to act not only as a proponent for that fine book, but also for the intent behind it.

With such in mind I offer the following link to a 45 minute long conference speech given by Mr. McDonough in the year 2000CE at Bioneers.

and his official website.

There, go, click and be fruitful.